Dalmia Cement is undergoing a significant shift in its brand focus with the launch of its new campaign, “RCF Strong toh Ghar Strong,” featuring Bollywood superstar Ranveer Singh.
The campaign aims to guide customers in using cement correctly, particularly in critical areas like the Roof Column Foundation. Through this customer-centric approach, Dalmia Cement seeks to raise awareness among home builders and contractors about selecting the right cement, using it properly, and adhering to best construction practices to build their dream homes.
The multimedia campaign, supported by Ranveer Singh, emphasizes the brand’s technical expertise and commitment to exceptional service, as captured by the slogan, “RCF Strong toh Ghar Strong.”
Puneet Dalmia, MD & CEO of Dalmia Bharat Limited, emphasized the importance of constructing a long-lasting asset with the right application of cement and technical knowledge, highlighting that it represents an investment for future generations.
Ranveer Singh expressed his dedication to educating individuals about making informed choices in construction, ensuring that every structure withstands the test of time in collaboration with Dalmia Cement.
